This week Coverjunkie asked Mark Leeds,
creative consultant for ace FT weekend Magazine
(a supplement from The Financial Times
) about the favorite covers that are so good he wished he designed them himself:
Here Mark's 3 most favorite coverdesigns
-1. BLOOMBERG BUSINESSWEEK:
"I like them for a number of reasons. The ideas are strong, they feel urgent, they are brave - both editorially and visually, and well-executed! (often with wit - not bad for a business magazine). Its also very attractive, as a reader, to see a media organisation commit to their product wholeheartedly. They believe in it which helps me believe in it too. Note: I worked on the redesign with Richard Turley though the covers are all his, and his teams' work."
"Wallpaper Custom cover. What a great idea to allow a design savy readership the chance to create their own covers and to use web technology to boost print magazine sales. I think Tony Chambers (ex Art Director) as editor has given the magazine a very distinctive personality and the confidence to lead the way rather than follow the pack."
-3. NEW YORK TIMES T MAGAZINE:
"I love the playful concepts for the 'T' covers. Unmistakable and fantastical, and enviable execution."
About Mark Leeds:
"My first real job was for the Guardian and Observer's Development Department designing a range of editorial, marketing and advertising projects, becoming its Art Director in 2001. My particular passion was the editorial work – I worked closely with Mark Porter
on special projects for the Guardian such as the bi-annual Fashion Handbook – and with the Observer on its special edition magazines. I left in 2003 to travel and worked with James de Vries
at his Sydney design studio. Returning in 2004 I joined Mark Porter
, Richard Turley
and Michael Booth
on the Guardian newspaper 'Berliner' redesign. In 2009 I set out on my own as a design consultant working with a range of clients. Last year was exciting, redesigning Bloomberg Businessweek with Richard Turley
, Courrier International with Mark Porter, and the Financial Times Weekend Magazine. I have an ongoing role as creative consultant for the FT and am currently redesigning a literary magazine.
A sweet tip:
"I always check MagCulture,
, but i'm sure every Coverjunkie will know it"