Cover wrap Adbusters?
Great post by Mr. Magazine:
"...I was surprised as I walked into one of my regular newsstands to see a magazine wrapped in solid blue plastic. That treatment is usually reserved for magazines with nudity on their covers. The name of the magazine was not even showing...the minute I paid for the magazine, I opened the wrapper and wow! Is this a wrapper or no wrapper/"
New cover of Adbusters: "post normal, post empathy, post memory, post empire"
Adbuster: "Journal Of The Mental Environment. It's an activist magazine with a circulation of 120,000 devoted to numerous political and social causes, many of which are anti-consumerist in nature."
Creative Director: Pedro Inoue