ASME's Top 40 Best Magazine Covers of the Last 40 Years:
A man diving appears on the premiere October 1997 issue of Blue. Art Director David Carson, known for his innovative typography and photography designed the magazine cover. Editor Amy Schrier launched the first adventure lifestyle magazine, covering outdoor recreation, action sport and adventure travel for men and women. The magazine also explored the diverse cultures of the world and took a look at their political, economic and social concerns.